Personas
Step into the shoes of your target group – Get to know Tim, Peter, Brigitte or Lisa – and what…
Mobile Ethnography
Would you love to be a fly on the wall in a consumer’s everyday life? Mobile Ethnography makes that happen.
Brand Race
Start your engines and speed up the pace to find out what your customers really associate with your brand.
Activation Workshops
Reports of research findings are great, but sometimes not enough to make this knowledge truly yours, take a team along,…
Brickstorming
Didn’t everyone love playing with Legos as a kid? Let's go back in time and unpack the colorful bricks.
Immersion Safaris
Are you and your team in need of fast insights to get directions to move ahead? Have you always wanted…
Playful Techniques
At Point Blank we love to play! That’s why we always aim to integrate playful methods into our interviews or…
Newsletter Archiv: Point Blank Bullet Points
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