How we approach things

Design Thinking creates value by connecting research to ideation, strategy and creative execution. For us this means we aim to empathise with both clients and participants, then actively connect both sides. By creatively engaging everyone at each step of a project we aim to build creative momentum that will connect research to action and change.

 

Some of our tools

Personas

Step into the shoes of your target group – Get to know Tim, Peter, Brigitte or Lisa – and what…

Journey Maps

This is the real big picture! In a glance, see the flow of experiences, in which decisions and actions are…

Co-Creation

Co-Creation is a wonderful and exciting way to increase the impact of results and improve the way they are implemented…

Customer Jury

As part of development workshops with clients and experts we invite select consumers as a ‘jury’. Client teams work out…

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            Testimonials

            Point Blank made my time in Germany highly productive and personally satisfying. (...) the entire project exceeded my expectations, from start to finish.

            Betsy Bernstein, Bernstein Research Group

            Thanks to the Consumer Decision Journey study we did together, Babbel has come one step closer to language learners, understanding their needs, and serving them with better learning products!

            Serena Li, Babbel

            We value Point Blank as an agency who not only uses creative methods and delivers excellent results, but also helps us to develop actions based on those results.

            Dr. Petra Leiding, TEVA

            Point Blank was the perfect match in one of our international innovation projects: a reliable partner, both professional and hands-on, clear experts regarding the innovative research mix. We gained actionable insights which have a significant impact on product development.

            Ulrike Hillmer, Sennheiser

            After a range of projects with Point Blank, I value them not only as skillful researchers, but beyond that as a sparing partner. They strive to find better ways to approach things, and to design the outcome so that it actually has more impact.

            Susanne Stahl, KAO

            Some of our wonderful clients

            Allianz

            AstraZeneca

            Beiersdorf

            B/S/H

            Boehringer Ingelheim

            Celgene

            e.On

            Gilead

            Granini

            Henkel

            Janssen

            KAO

            Kerrygold

            Lilly

            Merck

            Merz

            MSD

            Nestlé

            ottobock

            Recordati Pharma

            Roche

            Schwarzkopf

            Takeda

            TEVA

            The New York Times