Are you and your team in need of fast insights to get directions to move ahead? Have you always wanted…
How we approach things
Design Thinking creates value by connecting research to ideation, strategy and creative execution. For us this means we aim to empathise with both clients and participants, then actively connect both sides. By creatively engaging everyone at each step of a project we aim to build creative momentum that will connect research to action and change.
Would you love to be a fly on the wall in a consumer’s everyday life? Mobile Ethnography makes that happen.
Real life happens out there in the world – at home, in supermarkets, in bars, etc. That is why we…
Step into the shoes of your target group – Get to know Tim, Peter, Brigitte or Lisa – and what…
This is the real big picture! In a glance, see the flow of experiences, in which decisions and actions are…
Our Rich Media Reports are a multimedia adventure to move your team members or clients and be totally immersed.
Want to give Design Thinking a try without depleting your time and money resources? Then a Design Thinking Sprint is…
Co-Creation is a wonderful and exciting way to increase the impact of results and improve the way they are implemented…
You are looking for new or even disruptive ideas? One of the things we might do with you is to…
As part of development workshops with clients and experts we invite select consumers as a ‘jury’. Client teams work out…
At Point Blank we love to play! That’s why we always aim to integrate playful methods into our interviews or…
At Point Blank we value new ideas and creative set-ups, but we are also reliable experts when it comes to…
Point Blank made my time in Germany highly productive and personally satisfying. (...) the entire project exceeded my expectations, from start to finish.
Thanks to the Consumer Decision Journey study we did together, Babbel has come one step closer to language learners, understanding their needs, and serving them with better learning products!
We value Point Blank as an agency who not only uses creative methods and delivers excellent results, but also helps us to develop actions based on those results.
Point Blank was the perfect match in one of our international innovation projects: a reliable partner, both professional and hands-on, clear experts regarding the innovative research mix. We gained actionable insights which have a significant impact on product development.
After a range of projects with Point Blank, I value them not only as skillful researchers, but beyond that as a sparing partner. They strive to find better ways to approach things, and to design the outcome so that it actually has more impact.
Some of our wonderful clients
The New York Times