Christoph Welter

Scottish soul: Having travelled pretty much to every corner of Scotland over the years, Christoph gave it a go on his last trip to try and learn how to play the bagpipes.

Unbelievable? Yes, it's a lie.

Christoph Welter

Managing Director
Connecting the dots between sociology, consumer psychology and marketing, Christoph polished his strategic approach to research for several years before becoming Point Blanks Head of Consumer Research and resident Black Hole. In the context of the latter, Christoph has made it his personal responsibility to foster complete and utter befuddlement as to the apparent non-relation between his food intake and body weight. When Christoph is not eating or furthering innovation at Point Blank, he also likes to nerd out about fashion, gaming, lifestyle gadgets and music. (His best-of lists are legendary!) 

My blog posts

Personas vs. Typologien?

Marketing nicht mehr nur für, sondern unmittelbar aus der Perspektive der (potenziellen) Kunden machen – user centricity ist heutzutage ein…