Boost your business with design

Point Blank at the "4 Design Days“ Fair in Katowice

By Christoph Welter

In Events, News

On the 25th January 2019 our Head of Design and Innovation Jork gave a talk at the “4 Design Days” – the largest event for the property, architecture, interiors and design market in Eastern Europe.
 
These days, Poland is striving more and more on ever faster innovation, and increased competition. But how to stand out and successfully compete? Jork talked about how to succeed beyond a pure price-based competition. Chairs, lamps, TVs, shoes or applications – for any of these categories, customer centered design can increase the competitiveness of companies.
 
With a peek into Point Blank’s treasure box he shared ideas and input on how to boost business with smart design (thinking) tools. 
The key message: User centered design can be fast and efficient – Innovation does not have to be rocket science. 
 
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