6 gute Vorsätze für die Pharmamarktforschung
Design Thinking, Co-Creation, Agiles Arbeiten, Generation Z, Arbeitsmarkt 3.0 … viele Themen und Trends zielen an der Pharmamarktforschung scheinbar vorbei.
Cloth Connoisseur: In the 1980s Barbara worked as a clerk in a Polish import-export business selling textiles at Berlin's weekly markets.
Unbelievable? But it's true!
Highly analytical and with a clear focus on methodology, Barbara fuses academic rigour with a sure-fire business instinct. The latter she fine-tuned over the course of many years working in leading senior positions for agencies as well as clients. As a mentor and sparring partner to the Point Blank team, Barbara revels in sharing her extensive knowledge with us. As our real (read: academic) ethnographer, Barbara can tell you all about what it means to conduct a study over beers with punks in a Kreuzberg dive bar. After all, that’s kind of how she did her PhD…
My blog posts
Our New Super Tool: Superheroes!
Do you sometimes get tired when you think about the good old strength and weaknesses discussion? Let’s spice things up…
In-Situ-Interviews
Real life happens out there in the world – at home, in supermarkets, in bars, etc. That is why we…
Co-Creation
Co-Creation is a wonderful and exciting way to increase the impact of results and improve the way they are implemented…
Brand Race
Start your engines and speed up the pace to find out what your customers really associate with your brand.
Activation Workshops
Reports of research findings are great, but sometimes not enough to make this knowledge truly yours, take a team along,…
Playful Techniques
At Point Blank we love to play! That’s why we always aim to integrate playful methods into our interviews or…