Dr. Barbara Lang Dr. Barbara Lang

Cloth Connoisseur: In the 1980s Barbara worked as a clerk in a Polish import-export business selling textiles at Berlin's weekly markets.

Unbelievable? But it's true!

Dr. Barbara Lang

Managing Director

Highly analytical and with a clear focus on methodology, Barbara fuses academic rigour with a sure-fire business instinct. The latter she fine-tuned over the course of many years working in leading senior positions for agencies as well as clients. As a mentor and sparring partner to the Point Blank team, Barbara revels in sharing her extensive knowledge with us. As our real (read: academic) ethnographer, Barbara can tell you all about what it means to conduct a study over beers with punks in a Kreuzberg dive bar. After all, that’s kind of how she did her PhD…

My blog posts


Co-Creation is a wonderful and exciting way to increase the impact of results and improve the way they are implemented…

Brand Race

Start your engines and speed up the pace to find out what your customers really associate with your brand.