Highly analytical and with a clear focus on methodology, Barbara fuses academic rigour with a sure-fire business instinct. The latter she fine-tuned over the course of many years working in leading senior positions for agencies as well as clients. As a mentor and sparring partner to the Point Blank team, Barbara revels in sharing her extensive knowledge with us. As our real (read: academic) ethnographer, Barbara can tell you all about what it means to conduct a study over beers with punks in a Kreuzberg dive bar. After all, that’s kind of how she did her PhD…