Design Thinking, Co-Creation, Agiles Arbeiten, Generation Z, Arbeitsmarkt 3.0 … viele Themen und Trends zielen an der Pharmamarktforschung scheinbar vorbei.
Cloth Connoisseur: In the 1980s Barbara worked as a clerk in a Polish import-export business selling textiles at Berlin's weekly markets.
Unbelievable? But it's true!
Highly analytical and with a clear focus on methodology, Barbara fuses academic rigour with a sure-fire business instinct. The latter she fine-tuned over the course of many years working in leading senior positions for agencies as well as clients. As a mentor and sparring partner to the Point Blank team, Barbara revels in sharing her extensive knowledge with us. As our real (read: academic) ethnographer, Barbara can tell you all about what it means to conduct a study over beers with punks in a Kreuzberg dive bar. After all, that’s kind of how she did her PhD…