Understand – Play – Dream: Tarot as Storytelling Tool

By Christoph Welter

In Conferences

And now for something completely different: We invite you to join us at this year’s Qual 360 Conference in Berlin (Feb 7 & 8), where Christoph, our head of Consumer Research, and Tarot-expert Katerina Pavlou, will host an interactive workshop on Tarot for Researchers.

Yes, you read that right. But fear not, we will not make any attempts at fortune telling tricks – nor do we preposterously claim to know anyone’s future. But we do contend that we can collectively imagine a potential future through storytelling. And this is where the Tarot comes in. Let us take you on a journey through the lesser known philosophical heritage of this very old card game – and how we can use it today as a creative tool. There will be a bit of Aristoteles, a bit of Quantum Theory, nods to Jung and Freud, and no boredom.

The motto of this year’s Qual360 is EVOLVE AND TRANSFORM – so let us collectively imagine own own evolution and transformation as researchers, and challenge the ways we traditionally think and act.

  • Engage in a playful and fun session about the transformative power of research
  • Learn the basic principles of Tarot as a playful storytelling approach using cultural archetypes
  • Envision ideas for the future of research

Join us: Qual360, Berlin, 7th February, 1:30 pm to 2:30 pm, main room

Interested? Learn more about this years qual360 in Berlin:

Register here

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