Dr. Gerhard Keim

Rich Smell: 3 years ago in autumn Gerhard had a good nose: He found 3 large white truffles near Alba in Piemont.

Unbelievable? Yes. it's a lie.

Dr. Gerhard Keim

Managing Director

Our very own Dr. Keim is a friend of unorthodox methods. If your seat is in front of the mirror, well, you might find yourself gluing bits of carpet to your creative diary. And if you’re behind the mirror, he might just ask you to take off your shoes. But that’s just by way of warning. A renowned expert in research, innovation and marketing with over 20 years of experience in leading positions in the industry, Gerhard knows what it means to push the boundaries of excellent research. And that’s exactly what he does at Point Blank, as Director Innovation / Consumer Research.

My blog posts

Customer Jury

As part of development workshops with clients and experts we invite select consumers as a ‘jury’. Client teams work out…


Let's solidify your ideas and craft them into reality through design-driven methods – in a playful way…


Didn’t everyone love playing with Legos as a kid? Let's go back in time and unpack the colorful bricks.