What can a crisis teach us about user-centered innovation?

New article for ESOMAR Research World

By Christoph Welter

In News, Publication

Back in April, when the global lockdown experience was still new and strange to everyone, we collectively and individually saw our daily routines disrupted. And with this forced disruption comes a questioning of said routines – we stop doing our thing, and start questioning what it is that we really need and want. And so the lockdown was an ideal time to observe and deep dive on everyday needs that can be used for user-centered innovation.

You can read more about this and 6 key need spaces emerging out of the Corona Crisis in this article for ESOMAR’s Research World:

Link to article



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