All too often, when you read about someone’s “expertise” and “experience,” their “excitability” doesn’t come a natural third. Well, you haven’t met Beate. She’s done it all: from trends to social research, from experimental media ethnography to large-scale sociological quant studies. Nor is there anything she wouldn’t do–so long as it advances the crafting of insights, of course. If you ever have the pleasure to sit down for a beer with Beate, be sure to ask for her craziest research anecdotes—or for her fascinating stories from early 90s Berlin!